S. Shyam Sundar is the James P. Jimirro Professor of Media Effects and a co-director of the Media Effects Research Laboratory at Penn State. His research investigates social and psychological effects of technological elements (e.g., interactivity, modality) in digital media, from websites and social media to smartphones and robots. His research portfolio includes extensive examination of online sources and fake news on a variety of platforms. He also studies human responses to machine sources such as chatbots, smart speakers, and other forms of artificial intelligence (AI).
Sundar is a Fellow of the International Communication Association and recipient of the Paul J. Deutschmann Award for Excellence in Research from the Association for Education in Journalism and Mass Communication. He is a frequently cited source on technology who has testified before
from USA Today August 18, 2016
“I think in general, people with low self-esteem tend to be more concerned about their image on any media and they more carefully craft it in order to project their best identity,”-S. Shyam Sundar
from NBC News December 14, 2018
"We are likely to be less deliberate in our tweets and online posts when composing them on our phones compared to our laptops,"-S. Shyam Sundar